Press release | Richter Acted as Seller Advisor to WATERAX

January 2023 – Richter acted as seller advisor to WATERAX, in the partnership of the business with Madison Industries. WATERAX is a manufacturer of wildland firefighting equipment.

The transaction was led by Richter’s Joe Lo Dico and supported by Paloma Navarrete-Rolls and Evgeniya Ososkova.

Madison Industries builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. This transaction highlights Richter’s ability to navigate the transaction process and find the right partners for its clients. Richter would like to congratulate the team at WATERAX and wish them success in this next chapter of WATERAX’s storied history.

About Richter

Richter is a Business | Family Office that provides strategic advice on business matters and on families’ financial and personal objectives across generations. With close to 100 years of experience advising at the intersection of family and business, Richter has developed an integrated approach to help business owners find sustainable success. Whether business, personal, or both, Richter is uniquely positioned to address the needs of Canada’s most successful entrepreneurs, private clients, business owners and business families and help them chart a clear path to shape their legacy for the future. Founded in 1926, Richter’s 600-person multidisciplinary team continuously innovates to create value for our people, clients, and community in Canada and in the US.

About Madison Industries

Madison Industries is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.

For more information, visit madison.net

About WATERAX

WATERAX has a long, proud and exciting history of moving water around the world. WATERAX originated as Watson Jack & Company, which was founded in 1898 by Montreal, Quebec native John Colquhoun Watson Jack. Today, WATERAX produces a full suite of wildland firefighting equipment, including its flagship product, the MARK-3® pump. Between the 1980s and 2010s the company continued to transform, operating under different banners until it was incorporated into WATERAX in 2014. Based in Montreal, Quebec, today the company exports wildland firefighting equipment to over 50 countries around the world.

For more information, visit www.waterax.com/en/home.